Launch :
HomePod & AirPods Pro 2nd

Designing and prototyping for the Apple online store and Apple app store, specifically tailored to enhance the purchasing journey for the HomePod (released in January 2022) and the AirPods Pro 2nd generation (released in September 2023). My primary emphasis has been on optimizing the "Buyflow" process, addressing every facet of the purchasing journey.

HomePods →AirPods Pro 2nd →

Deliverables
Web, Mobile
Year
2022, 2023
Role
Designer
DURATION
5 month for each
Overview

HomePods (2022)

The project has a range of interactive tasks requiring updates, and my responsibilities spanned from crafting imagery, refining text, optimizing iconography, conducting visual QA to modular adjustments to align with the latest changes. I collaborated closely with the Graphic, Copy, and Engineering teams to ensure seamless integration with the Apple Design System.

https://www.apple.com/shop/buy-homepod/homepod

Wireframes
DESIGN DETAILS

Apple Online Store (Web)

Constructed a uniform purchasing experience for HomePod and associated items across web platforms, complete with mobile adaptability for seamless shopping convenience on diverse devices.

Buyflow ↗

All steps of the purchase process - from when the customer hits the 'Buy' button until they receive the post-purchase 'Welcome' email.

Attach ↗

After configuring a product, customers can add accessories to their shopping bag before checkout without leaving the Buyflow.

Store ↗

A retail store page to guide customers to each Apple product page.

Apple App Store (Mobile)

Created PLP, Product Landing Page, on the Apple Store application to show brief features and help people understand the product’s usage.

Credit

Producer: Jonathan Thoi, Taylor Chandler
Creative Director: Paul Janzen, Thomas Ciszewki
Art Director: Tatiana Camacho-Daniel, Wes Michaels
Designer: Yukie Park, Collin Mayor
Writer: Raghav Hardas
Hardware Producers: Austin Goddard, Olu Ogunrinu
GP: Summer Moon

oVERVIEW

AirPods Pro 2nd(2023)

Crafting immersive retail experiences for October 2023 launch of the AirPods Pro 2nd which feature USB-C connectivity. These experiences are designed 17 screens to span across diverse platforms, including both Apple.com and the Apple App Store.

wireframes
design details

Overview

The AirPods Pro 2nd feature a comprehensive set of design enhancements that distinguish them from both their immediate predecessor. I have meticulously updated the Overview pages to reflect and showcase these innovative new features.

Buy Flow

I have seamlessly updated the retail pages on Apple.com and synchronized them with the Apple Store app for mobile devices, ensuring a cohesive and integrated user experience. These updates were a collaborative effort, involving close coordination with cross-functional teams, including Design, Copy, Graphic, Production, and Engineering.

Product Detail Page
Family Section
Credit

HW: Austin Goddard
GP: Quan Do
Graphic Producer: Nnamdi Ugenyi
Image Content Producer: Olga Sidoran
Lead Producer: Tiffany Campbell, Damian Nimeck
Producer: Jonathan Thoi
AP: Talyor Chandler, Kelly Ferguson
CD - Design: Thomas Ciszewski
Designer: Yukie Park, Steffany Beddes
AD - Design : Tatiana Camacho-Daniel, Victoria Willanms
ACD - Writing : Mark Whitely
Senior Writer : Josh Davis
Dev Manager : Matt Boris

and more than 50 people for this project.