Konnecto

Konnecto analyzes consumer buying behaviors to discern purchase patterns and provide actionable suggestions.

Deliverables

Desktop Application

Duration

10 month

Year

2021

Role

Lead Product Designer

Background

Let's create a new platform that provides a holistic view of the market and offers suggestions.

In 2021, our client, Konnecto, approached us to develop an innovative product that offers customized views on the current market landscape and displays clear, actionable ways to disrupt the competition and regain market share.

Challenges

How can we help Konnecto in attaining its business goals by seamlessly incorporating usability and visual aesthetics?

The client has only initial platform ideas, lacks consensus on core features, and struggles with integrating rough concepts with real-world user needs.

Final solution

Desktop platform for marketers to access customer insights and actionable suggestions.

framing problems

1
Limited understanding of consumer behavior

2
‍Uncertainty on effective marketing strategies

GOAL

Empowering marketers through transparency

Product FEATURES

Visible

Reveal the hidden customer steps.

Informative

Present complex business matrices.

Actionable

Empower marketers with actionable recommendations.

Design Concept

Visual map with opportunities

1
Exploration

Each circle represents a website visited by a customer. The size of the circle increases with a high volume of customer visits.

2
Awareness

When a user hovers over each circle, it displays a unique code number and categorizes the opportunities.

3
Opportunity

Upon clicking the circle, it presents brief information about the opportunity, including scores.

4
Deep Dive

The deep dive provides comprehensive insights into the opportunity, leading to more relevant topics, segments, or other opportunities.

validation results

Pros

Unique interactivity with data-driven screen

Cons

Challenges in understanding product features such as dropouts, and obtaining recommendations

Challenges

How can we enhance usability and minimize confusion?

01
Investigating user responses from user testing

02
Competitive research

03
Agile production for a new prototype

solutions

Better Discoverability

1

Consolidation of strategic insights

2

Emphasis on conversion points

Better Narratives

1

Narrative-crafting dashboard

2

Engagement-driven recommendations

solutions in detail

Consolidation of strategic insights

We consolidated marketing insights by reorganizing them into Segments and Reports.

Better Discoverability

Emphasis on conversion points

Identify overlooked opportunities and recover lost conversions.

Better Discoverability

Narrative-crafting dashboard

The platform provides curated recommendations and assists in discovering key highlights.

Better Narratives

Engagement-Driven Recommendations

Team members can collaborate by sharing ideas and commenting on each suggestion.

Better Narratives

REVISION

Enhanced Navigation

01
‍Introduced dashboard as the primary view

02
Reorganized navigation tabs as per user priorities

before

AFTER

Design system

Konnecto Ecosystem

Ensuring Accessibility

A11y

Ensuring font colors maintain a minimum contrast ratio of 4.5:1

Space in icons

Ensuring interactive elements have a minimum touch target size of 44px

Main Dashboard

Dashboard With Curated Suggestions and Insights

Journeys

Opportunity Circles on a Visual Map

Recommendations

Collaborative and Actionable Recommendations

Segments

Comprehensive Customer Insights

Reports

Categorized Analysis

Credit

Creative Director: Assaf Dagan
Designer: Yukie Park